Saturday, December 6, 2008

Shop Locally for a Healthy Community - A Letter to our Friends

The following is a Letter to the Community of Ashland, Oregon in the Rogue Valley. It was published December 4, 2008 in Vol. 19, No. 2 of the Sneak Preview. While this letter was addressed to the Ashland Community, the importance of shopping locally, not just during the holidays, but year-round, is an important decision that each person has an opportunity to make, where ever they may live.

Dear Friends,

You have a choice to make this holiday season. your vote will decide the fate of our local communities and our way of life here in the Rogue Valley. Each of you will make decisions that will affect your friends, neighbors, family members, colleagues and more.

We all understand that our economy has experienced an unprecedented decline. Too many folks in our communities are facing unemployment, mortgage foreclosure and a loss of retirement benefits.

It is a time of worry about the future, and a fear of what may come. And although many of us feel that there isn't much we can do to affect the big picture, we each have an opportunity to affect our local communities with the choices we make this season.

All of us are affected, and as local business owners, we feel the pain in numerous ways. All of us who have chosen to open shops and restaurants, or provide services in the Rogue Valley have made those decisions because we love our Valley with a passion that cannot be matched.

We open our doors every day to serve the people who work and play here. Our businesses provide jobs that keep our local economy turning. And many of our companies collectively make up the small town charm and uniqueness that we all treasure.

Since most of us will be spending fewer dollars on holiday gifts this year, I want to appeal to you on behalf of local business owners, by asking all of you to make the decision to shop locally.

Your support will make the difference. If each of us in the Rogue Valley invested $100 in the local economy by shopping local businesses, the result would be an impact of more than $28 million in our community ... $4 million more than if those same dollars were spent with big-box retailers.

Your support could be the deciding factor in whether a business succeeds or fails. And each time a business fails, the community suffers. Each vacant shop or storefront in our downtown area means more jobs lost, downtowns that turn into ghost towns, less dollars and volunteers to support nonprofit organizations, fewer children in our schools creating less dollars coming in to provide for a quality education, and more stress on our local economy.

Where you choose to buy your holiday gifts, the ingredients for your holiday feasts, or what restaurants you choose for holiday get-togethers are the most important decisions you may make this season.

Your choice to visit and support local businesses over large corporations and national chains is vital to the health of our community. And a healthy community is one of the greatest gifts of all.

To all of you who choose to shop and dine locally, we are deeply grateful. Please accept our best wishes for a happy holiday and a prosperous new year.

Sincerely,

Steve and Allyson Holt
Allyson's Kitchen
Downtown Ashland, Oregon

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